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My Role
Senior Colorist.
Client
Sobeys is one of Canada’s two national grocery retailers, operating approximately 1,600 stores across all ten provinces. It is a wholly-owned subsidiary of Empire Company Limited.
About The Project
Color corrected and graded 9 long form digital ads, and 9 short form TV ads for the Feed The Dream campaign.
Goals / Achievements
Launched by Empire Company Limited in 2021, the Feed The Dream platform serves as the official grocery partnership for Team Canada. For the Milano Cortina 2026 Olympic and Paralympic Winter Games, the program has expanded its goals to support not only elite athletes but also local youth and communities across Canada.
