My Role
Senior Colorist. Two video ads.
Client
The Canadian Broadcasting Corporation, branded as CBC/Radio-Canada, is the Canadian public broadcaster for both radio and television. It is a Crown corporation that serves as the national public broadcaster, with its English-language and French-language service units known as CBC and Radio-Canada, respectively.
About The Project
There were over 2 million visits to food banks in Canada in 2024 — the highest number in history. This Holiday season, CBC is asking for your help. Every act of kindness – one dollar, one can of food, or one hour of your time can make a tremendous difference to Canadians in need. Let’s come together and show Canada what a little kindness can do. Join CBC and help support food banks in your community.
Goals / Achievements
Since 2002, CBC Toronto has raised over $11 million in support of food banks across Ontario through its annual holiday fundraiser, Make the Season Kind (formerly Sounds of the Season).
